Experiment with us

The Courage Project Incubator.

Have a courage project you want to pilot? Each quarter, we select one idea to incubate and launch — and we co-invest in your success instead of charging an upfront fee.

Apply to pilot →
What it is

A launchpad for
courageous ideas.

Creating the conditions for collective courage takes many forms. The Courage Project Incubator is how we back the people building them.

Each quarter, we select one project to incubate and launch alongside its founder. We bring our expertise in narrative strategy, marketing, and experience design to help you pilot your idea around courage.

You don't need to be an established organization, and your project doesn't have to be fully developed. If you have a courageous idea and the will to test it, we want to hear from you.

What we bring

thoughtful partnership
with credibility.

01

Narrative Strategy

We help you sharpen the story at the heart of your project: what it stands for, who it's for, and why it matters now.

02

Marketing

We put your pilot in front of our community of change makers, and help you build the momentum to launch with a bang.

03

Experience Design

We support your project design using our expertise in creating thoughtful and memorable experiences and high quality offerings.

How it works

launching new things
shouldn't be scary.

01

Apply

Tell us about your idea and the change you want to make. No meticulous project plan or established org required.

02

Get selected

We choose one project each quarter to incubate, based on project scope, resonance, and readiness to experiment.

03

Build with us

We bring narrative strategy, marketing, and experience design to get your project pilot-ready.

04

Launch & learn

We pilot your idea to our audience and beyond, gather what we learn together, and figure out what comes next.

The model

We co-invest. We win when you win.

Instead of charging consultation or partnership fees upfront, we co-invest in your success—and get rewarded only if you do. It's a bet on your idea and a commitment to be in it with you.

If your project is meant to be revenue generating, we'll determine collaboratively what split makes the most sense. For projects that aren't revenue generating, we'll share project credit and impact reports.

Where systems continue to fail to protect, we choose to be each other's infrastructures of care. This is what that looks like in practice.

let's build it together.
Who it's for

This is for you if…

You have an idea for a project, product, or experience that builds courage.
You care about social justice and want to reach people who do too.
You're early — your idea doesn't have to be fully formed or funded.
You're ready to experiment, learn in public, and move with intention.
You'd rather have a partner co-invested in the outcome than a vendor on retainer.
You believe courage is a collective act.

Have a courage
project to pilot?

apply today and let's experiment together
Apply to the incubator